Sponsorship for Broadcast Episodes:
The two types of sponsorships are program development and airtime promotion. Each program in the series will be produced for an estimated $20,000 and sponsorship is divided into levels of Gold, Silver, and Bronze. Each episode has a common theme, yet will also have unique interviews and topics that might warrant a sponsor’s special interest. Funds provided for programming are for development, which includes research, script writing, field and post HD video production, professional narrative, licensed music, motion graphics, and 20% of the promotional ad placement of the broadcast feature. Below are a list of the sponsorship amounts and benefits.
Program Sponsorship Rates Per Episode
$5,000 Gold Sponsor
$2,500 Silver Sponsor
$1,250 Bronze Sponsor
Program Sponsorship Benefits:
All sponsors receive a traditional PBS recognition at the open and close of their sponsored episode. Gold Sponsors have a single full page recognition, Silver sponsors are four per page, and Bronze gathered on one page. Gold Sponsorships provides interview opportunities, including employees or leadership that best fit the episode’s topic and history focus.
Airtime Sponsorship Rates Per Episode
$10,000 Platinum Sponsor
$5,000 Diamond Sponsor
Airtime Sponsorship Benefits:
A Platinum sponsor has exclusivity promotion, while a Diamond sponsor will share with one other Diamond Sponsor in the promotion. The airtime sponsorship pays for 80% of the airtime cost to broadcast the episode and the total cost of pre-show promotion. Promotional ad placement will be distributed across a variety of social media platforms, websites, and publications. A detailed breakdown of ad placement will be provided upon request. Airtime Sponsors are recognized at the end of each commercial and prior to the program sponsor recognitions in the episode. The words in the episode are, “The follow program is provided by…” and provides an indenting sponsor phrase. A platinum sponsor who sponsors three or more episodes becomes a Title Sponsor and has additional programming and airtime benefits.
Sponsorship for Online Segments: Sponsorship for this campaign will pay for both the development and the ad placement of each segment. The minimum sponsorship groups five individual segments per sponsorship and focuses on three topics of discussion for 2021. Segments run in rotations online and communicate the need, passion, and history of nursing. As FaceBook, Twitter, and other social media has evolved into a constantly growing need for new content this project has the ability to meet that demand by producing a minimum of 50 segments to run throughout the month of April and May. Inspiring stories, wonderful passion, and unique local history will engage many healthcare professional as they watch their piers nurses in off-hour viewing and listen-in during their commute.
Program Sponsorship Rates Per Episode
$1,000 – provides five nurse segments
Placement in social media five times a day for one week
Timeline for Participation:
January 1 – March 31
Program R&D for all programs and segments
April 1 – May 12th
Run social media Faces of Nursing segment
April 6 – May 12
Run commercial promotion for History of Nursing–Houston Documentary Series
May 6 – May 12
Run the History of Nursing–Houston Documentary Series
April 1 – April 28
Continue Faces of Nursing segment development as sponsorship permits
April 1 – May 6
Continue History of Nursing–Houston segments as sponsorship permits
